The logline as a go/no-go filter, and the 90/10 rule
Amateurs rewrite dialogue all day because they don't know the structure is the problem.
Loglines 'convey the entire story in one or two sentences, but I also leverage them to decide if the story I'm thinking about outlining is compelling enough' - a one-sentence, dense statement of the conflict; the bar is 'compelling to you.' Fill the fields (character, want, obstacles) as best you can; a hero can lack internal conflict and bulldoze (Bond, Die Hard); the premise need not sound genius ('Titanic - boat sinks'). Then: '90% of your time should be spent developing the outline; only 10% in the scriptwriting software, because once you're in there it's really hard to make meaningful changes.' Going straight from idea to software is 'shooting yourself in the foot.' Test: mute the film - it must still make sense. Dialogue is downstream of beats.
Write the sentence before the script; Paul's version is the offer before the funnel.
