Keyframes, and the auto-curve that stops them looking robotic
'Keyframes work in basically all editing programs.'
A keyframe locks a setting at a point in time so it can change over time - any parameter with a diamond icon qualifies: position, scale, colour, opacity. The everyday use is a punch-in, keyframing scale and position together so the frame tightens as a subject does something. The detail that separates amateur from professional is what happens between the keyframes: by default the change is linear, which reads as mechanical, and selecting a keyframe and applying auto-curve eases it into something that looks intentional. This is the same easing point the editor-hiring critique in the AI Creator Course marks people down for missing.
One concept unlocks animation in every editor the client might already own.
Keyframes work in basically all editing programs.