The fifteen hook formulas
'Everyone says X. It's killing your Y. Here's why.' Fourteen more where that came from.
1 Contrarian: 'Everyone says [X]. [Consequence]. Here's why.' 2 Mistake: 'I [did X]. It cost me [Y]. Here's what I learned.' 3 Data: 'I analysed [N] [things]. Here's what I found.' 4 Transformation: '[Time] ago I was [bad]. Today [good]. Here's how.' 5 Secret: 'Nobody talks about [X], but it's the real reason...' 6 Stop Doing: 'Stop [action]. It's [consequence]. Do this instead.' 7 Specific Number: '7 triggers that make content go viral - I use the 4th in every post.' 8 Question: 'Why do [phenomenon]? I spent [time] finding out.' 9 Prediction: 'In [time], [prediction]. Here's why.' 10 Myth Buster: 'The biggest lie about [topic] is [myth]. Here's the truth.' 11 Regret: 'I wish I knew this [time] ago: [lesson].' 12 Confession: 'Confession: I [unpopular action] and [surprising result].' 13 Breakdown: 'I broke down [N] [things]. Here's the formula.' 14 Warning: '[Consequence] is coming for [audience]. Here's how to prepare.' 15 Before/After: 'From [bad] to [good]. The [N]-step system.' Hook vs clickbait: the body must deliver the promise. Also works for email subject lines and talk openings.
A toolkit that never runs dry, and the judgement you need before letting AI write hooks.