Turn Content Into Leads: the 3:2:1 Ratio, Hand-Raise Posts, Three Tiers of Lead Magnet, the Comment-to-DM Funnel, and the Rule of 100

Lead-gen ratio per six weekly posts: 3 authority, 2 social or vulnerability, 1 promotional - versus the 40/25/25/10 brand-building mix from the content module. Too much authority is trust without connection; too much social is liked not trusted; too much promo is a salesperson. Hand-raise post anatomy: a case-study story, then 'comment [KEYWORD] and I'll send it'. Worked example: 80 comments -> 64 DMs -> 4-5 clients. Inbound/outbound shifts from 80% outbound in months 1-2 to 80% inbound by month 6.

Definition: a free resource that solves the ICP's specific problem. Tier 3 (lowest friction, easiest to scale): cheat sheet, template, one page. Tier 2: 15-page doc, 5-day email course, 5-10 minute video. Tier 1 (highest friction, best-qualified): 60-minute webinar, full course, detailed report. Examples: a SaaS founder's 'comment DELETE' hack post; the trainer's 30-day Claude series and prompt PDFs, whose CTAs are his community, a consult call and Instagram. Live: Claude built a one-page '7-day lead-to-sales system' in his brand colours. Tools: Canva for the PDF, Notion or Google Docs to host; Magnetflow (~$40/month) noted but not recommended for beginners.

Of impressions ~1% comment; 60-80% of commenters open the DM; 30-50% reply; 5-15% of repliers book. Template: 'Hey [name], here's the LinkedIn lead-gen system I mentioned - a one-page framework with the exact 5 steps I used to go from 0 to 8 calls a month. [link] By the way, are you building lead gen from scratch or improving what's already working?' Golden window: engage 15 minutes before and after posting. LeadShark automates accept, reply and delivery at volume.

Rule of 100: no verdict on outreach or content until 100 messages sent or 100 posts published ('volume is not optional'). KPI sheet columns: reach, comments, comment %, DMs sent, reply rate, calls booked, closes; target a comment rate above 3%. Seven mistakes: no CTA; the same keyword every time; not replying to comments; magnets too long or salesy; wrong posting time; authority-only feeds; quitting at 4-8 weeks. Shield Analytics exists but a manual sheet suffices.