Content Library (LinkedIn Growth Mastery)·LinkedIn Growth Mastery - Lead Generation Mastery·34:49

LinkedIn Sales Navigator: Free vs Premium vs Navigator, Personas, Filtering 5,000,000 CEOs Down to 8, Account Filters, and Exporting Before the Trial Ends

Uttam Gupta Trainer - former director of growth at Growth School, founder of Agent Valley (agentvalley.ai)

The short version

Free and Premium: limited search, no advanced filters, no saved searches, no InMail. Sales Navigator (~$99 Advanced, ~$150 Advanced Plus; one-month free trial): unlimited search, 30+ filters, leads and accounts, 50 InMails, alerts. Strategy: trial, extract, cancel (0:00-0:07).
Personas (max 5): function, seniority, title, geography down to postal code and radius. Live narrowing: 'CEO' 5,000,000 -> headcount 2,000,000 -> IT 2,500 -> geography 1,000 -> real estate 112 -> postal radius 8; then job-change and posted-recently signals (0:07-0:26).
Account filters - revenue, headcount, growth, 'hiring on LinkedIn' as a budget signal - then leads inside those accounts; save lists as a light CRM. Lists vanish when the subscription lapses: export first (Phantom Buster) (0:26-0:34).

At a glance, three clicks deep

Skim here first: the closed row is the glance, open is the study card with the key points and timestamps, and the ↓ link drops to that concept's full write-up below.

01Free vs Premium vs Sales Navigator, and the trial strategyNavigator = filters + accounts + InMail;›

Navigator = filters + accounts + InMail; trial then cancel.

Comparison (0:01-0:07)

Trial strategy (0:06-0:07)

↓ Full write-up of this concept

02Personas and progressive filtering: 5,000,000 CEOs to 8Persona -> stack filters -> layer signals.›

Persona -> stack filters -> layer signals.

Persona build (0:10-0:15)

Narrowing demo (0:15-0:23)

Signal filters (0:23-0:26)

↓ Full write-up of this concept

03Account filters, saved lists as a light CRM, and exporting before the trial endsAccount list -> leads within -> save -> export.›

Account list -> leads within -> save -> export.

Account filters (0:26-0:29)

Lists (0:29-0:32)

Export and Phantom Buster (0:32-0:34)

↓ Full write-up of this concept

The concepts in full

Free vs Premium vs Sales Navigator, and the trial strategy

Take the free month, pull every lead you need, cancel. That is the plan.

Free/Premium: capped searches, no advanced filters, no saved searches, connect before messaging. Sales Navigator: unlimited searches, 30+ filters, Lead and Account (company, 'ABM') search, 50 InMail credits a month, real-time alerts, smart links. ~$99/month Advanced, ~$150 Advanced Plus, one-month trial for first-timers - prices have already risen once. ROI framing for consultants, agencies and job seekers.

Why it matters

Know what you are paying for and when to stop.

Personas and progressive filtering: 5,000,000 CEOs to 8

Each filter is a question about your ICP. Six questions took five million to eight.

PROCEDURE: Leads -> Persona -> name it -> functions (marketing, partnerships, IT) -> seniority (CXO, VP, Director) -> titles -> geography to postal code plus radius (15 km and 40 km demoed) - five saved personas maximum, pluggable into any search. Live funnel: CEO 5,000,000 -> company headcount 2,000,000 -> function IT 2,500 -> US/UK/UAE 1,000 -> industry real estate 112 -> exact postal radius 8. Then 'Recent updates': changed jobs in 2/3/6 months, posted in 30 days, past colleagues, shared experience; 'viewed my profile'.

Why it matters

The ICP dimensions from lesson 1 become clickable filters.

This idea elsewherecontinuesThe ICP dimensions as filters continuesThe two buying signals, filtered

Account filters, saved lists as a light CRM, and exporting before the trial ends

'Hiring on LinkedIn' means budget. Save the list, then get it out before the subscription does.

Account filters: annual revenue, headcount, industry, headcount growth, hiring on LinkedIn (a proxy for need and budget). Build and save an Account List, then search Leads filtered to that list for the exact titles inside those companies. Saved Lead and Account lists take notes and alerts and let you message or connect directly - a lightweight CRM, with a CRM connection option. Limitation: lists disappear when Navigator lapses; export with a third-party tool first (Phantom Buster shown - exports search results to a sheet and automates outreach; paid).

Why it matters

Companies first, people inside them second - and don't lose the work.

This idea elsewhereparallelSession 6 automates the same enrichment in n8n

Tools referenced

Tool	Coverage	Moment	Context
LinkedIn Sales Navigator	demonstrated		Personas, filters, accounts, lists; ~$99/$150
PhantomBuster	demonstrated		Export and automation dashboard

Action items

Extraction notes

This page was built from an auto-generated transcript, which garbles product and people's names. Those were corrected silently in everything above and logged here for transparency. The warnings flag claims that were true on the recording day but change fast.

Transcript corrections applied

The transcript says	The trainer actually means
theater studio	a Meta ad tool name - unresolved
Lignin / lean in	LinkedIn
GrowthCool / GrowSchool	Growth School
agent value	Agent Valley
Sutta / Utham / Autumn	Uttam (trainer)

True on recording day — verify before relying

Sales Navigator prices, the five-persona cap and filter names change; the trainer noted prices had already increased