HSVC: Hook, Story, Value, CTA
The About section is a sales page in four parts.
H - two hook lines that survive the 'see more' fold and carry keywords. S - two or three short paragraphs of transformation or credibility. V - four or five bullets on how you help. C - one call to action. Five method variants: Transformation Story (career pivots), Authority Builder (one big achievement), Problem Solver (pain -> fix), Number-Driven (metrics), Mission-Driven (the why). Formatting: short paragraphs, white space, few emojis, keywords placed naturally for LinkedIn search.
Structure the reader can scan in the ten seconds the 3-second rule leaves.
