Diagnostic (why) and predictive (what will happen)
Churn spiked. Diagnostic says: three pin codes had outages. Predictive says: here is who leaves next month.
Diagnostic analysis connects factors to find causes and anomalies - AI surfaces hidden correlations and outliers (a key product out of stock at festival time; churn traced to network outages in three pin codes). Predictive analysis uses statistical and machine-learning models on history to forecast - Google Maps' ETA from traffic, past trips and weather; business cases: churn next month, Diwali demand, recommendations, fraud detection.
The middle two of the four types.