Five steps to paid drone work, and the 90/10 niche rule
'If you can deliver results that look better than 90 % of drone pilots out there, clients will happily choose you.'
1 Invest - a good drone ('almost any recent DJI drone in the Air, Mini or Mavic line is good enough for most jobs'), a decent computer, professional editing software, and 'investing in your education and skills.' 2 Master the skill - practise, don't just watch. 3 Demo work that matches the exact paid work - a listing video, not scenic B-roll; with no clients, shoot free for a local agent or a live event. 4 Get clients - direct outreach, organic content, paid ads, word of mouth. 5 An amazing job - quality, 'a pleasure to work with, delivering results on time'; a free video for a church acquaintance's house sale had the agent asking to hire him on quality alone. Specialise vs diversify: 'both work.' Specialising - focus, best at one thing, streamlined, one website and price list; but boredom, seasonal gaps (real estate, weddings), and industry shocks (COVID and weddings). Diversifying - variety, insulation, steadier flow, broader skills; but less efficient, harder to scale, no specialist positioning. Beginners: try a few, then '90 % of your effort on those few industries... 10 % dabbling.'
The framing Paul would give any creative client starting a service business.


