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AI Catalyst C3·Core Session - Week 17·1:23:24

From Learner to Business Owner: an Alumnus on Interviewing the AI First, Criticising Plans, Free First Projects, and Working from Telegram

Vignesh Murthy Catalyst 401 alumnus and guest speaker; non-technical founder-turned-builder; co-founder of an AI social-media agency app (karuko.in, as spoken) and runs his own coaching classes ('Pablo's AI Lab') · Shivani Outskill community manager - hosts, runs the polls and the CSAT · Sakthi Raj Cohort member - pastes the speaker's prompt into the chat

The short version

  1. The talk's core method: never go straight to execution. Give the coding agent a team of senior roles, have it research the field, and make it INTERVIEW you for hours (he says 7-8) before planning; then have a fresh 'critical-thinker' team criticise the plan 3-4 times, ideally switching models between rounds (0:31-0:53).
  2. Finding projects: talk to friends, family and local shop owners about their business problems; do the first projects for cheap or free (an inventory or invoice tool) so the client's money pays for a top-tier AI subscription - use projects to fund tools and build a showcase, not to make money yet (0:47-0:54, 1:02-1:04, 1:18-1:20).
  3. His journey: a 13-year career in another field, then the free 2-day mastermind, a gifted 14-day course, a poker-club operations app built without coding, a five-agent social-media prototype for a marketing team on a 1-lakh experiment, then a funded agent app (0:16-0:54).
  4. Practice notes: stick with one tool instead of chasing each new model; use the course to learn structure ('understand the why') rather than tool clicks; get 4-5 outside testers because you go bug-blind ('brain rot'); shipped agent products ran on Telegram with Hermes and local models (0:54-1:20).

At a glance, three clicks deep

Skim here first: the closed row is the glance, open is the study card with the key points and timestamps, and the ↓ link drops to that concept's full write-up below.

01Interview-first prompting: make the agent interview you before it plansRole-set + research + deep interview + plan-for-approval before any code.0:31:00›

Role-set + research + deep interview + plan-for-approval before any code.

Do not go straight to execution (0:31-0:34)

The prompt's structure and constraints (0:35-0:39)

Interview real business owners when you lack an idea (1:15-1:16)

↓ Full write-up of this concept

02Criticise the plan 3-4 times, switching models between roundsIterated adversarial review of the plan by a critic team, rotating models.0:50:00›

Iterated adversarial review of the plan by a critic team, rotating models.

Do not trust the first output (0:50-0:52)

3-4 critique rounds, alternate models (0:51-0:53)

↓ Full write-up of this concept

03Finding projects: friends, family and shop owners; use the client's money to fund your toolsSmall local problems, cheap first projects, clients fund tool access.0:47:48›

Small local problems, cheap first projects, clients fund tool access.

Bring a project to the course; use office hours (0:47-0:49)

Talk to shop owners, friends, family (0:48-0:50)

Invoice and inventory tools (0:52-0:54)

Don't aim for large clients first (1:18-1:20)

↓ Full write-up of this concept

04The journey: poker app, then a five-agent social-media team modelled on real agency rolesInterview real practitioners, encode their principles as role agents, use office hours for the technical bl…0:16:15›

Interview real practitioners, encode their principles as role agents, use office hours for the technical blockers.

Poker-club app (0:24-0:28, 0:40-0:43)

Five-agent experiment from a joke (0:43-0:47)

Funding and the shift from Emergent to agentic (0:52-0:54, 1:10-1:11)

↓ Full write-up of this concept

05Working from Telegram: a custom Hermes agent, local models, and storyboard-first videoAgent-in-chat workflow on Telegram with a customised Hermes, local models for cost, storyboards for video.0:54:13›

Agent-in-chat workflow on Telegram with a customised Hermes, local models for cost, storyboards for video.

Live burger-site request via Telegram (0:56-0:59)

Storyboard-first video, model names (1:00-1:05)

Local 10-minute video, RTX 3090, Ollama, GLM (1:05-1:12)

Monthly cost, video vendor discount (1:07-1:09)

↓ Full write-up of this concept

06Habits: one tool, understand the structure, outside testers to beat 'brain rot'One tool, learn the structure, ship to testers.1:12:00›

One tool, learn the structure, ship to testers.

Don't switch tools with every release (0:41-0:42)

Read the model's thinking to learn (0:28-0:30)

Build with a team and testers (1:12-1:14)

Understand the why behind each teacher's approach (1:17-1:19)

↓ Full write-up of this concept

The concepts in full

01

Interview-first prompting: make the agent interview you before it plans

0:31:00

The killer mistake is jumping to execution. Make the AI ask you questions first.

Vignesh's central technique. Instead of 'build me a poker app', he gives the agent a role-set and an obligation: research the best existing products in the space, identify what is missing, then interview the user in depth as a team of senior designer, developer, engineer and product specialist, producing a plan and a to-do list for approval before any building. He says the interview alone can take 7-8 hours and is what keeps his output ahead of others building the same thing. The prompt also states constraints up front: non-technical builder, a $20 plan, use sub-agents and delegation, plan with the top model and execute with cheaper ones, phase-by-phase tested builds, and scale to 1,000-2,000 users from day one rather than a throwaway MVP. When you do not know what to build, interview real people (a business owner) and feed that interview into the model as a second interview.

Worked example · from the session

The poker app: his first attempt, prompted directly, was ugly and cost money; the rebuilt version started with the interview.

Why it matters

It shifts the effort from correcting bad builds to specifying the right one.

Give AI a role, give AI an experience.0:32:00
Try it now
Try it now

Take your next build idea and ask the agent to interview you for 30 minutes as a senior product team before writing any code.

Check yourself

Answer from memory first — the recall attempt is what makes it stick. Then reveal.

What should a build prompt ask the agent to do before planning?

Research the field and interview you in depth, in the roles of the senior team the build needs

Why state the plan cost and model split in the prompt?

So the agent plans with the strongest model and delegates execution to cheaper ones, and stays inside a small budget

02

Criticise the plan 3-4 times, switching models between rounds

0:50:00

The first plan from an AI is never the best plan.

Second prompt in his chain: have the agent assemble a team of the most critical thinkers to assess the plan across dimensions, list what is missing and show a before/after of the improved plan. He repeats this three or four times and alternates which model criticises which - a plan made with one model is critiqued by another, then critiqued again - and says the plan ends up crisp. He notes Outskill teaches the same habit of not trusting the first output.

Why it matters

A cheap way to catch missing requirements before they turn into rewritten code.

People get this wrong

One good prompt to the strongest model gives the best plan.

Iterated critique, ideally across models, improves plans more than a single pass.

I don't trust the first round of AI at all.0:50:00
Try it now
Try it now

After any plan, run: 'Assemble a panel of critical experts, assess this plan on several dimensions, give a before/after and list what was missed' - with a different model than the one that wrote it.

03

Finding projects: friends, family and shop owners; use the client's money to fund your tools

0:47:48

Start with an invoice tool for the shop next door and let the client pay for your AI subscription.

Many learners have no project, so the course feels abstract. His fix: start building something during the course and use office hours to ask experts about it; find the project by asking friends, family and local shop owners what problems they have, and keep talking about AI in social settings. Do the first projects small, even free, because their value is confidence, a showcase and paid access to a top-tier AI subscription (he suggests aiming for a $100 plan funded by clients) - not profit. Lowest-hanging fruit: invoice generators and inventory management for small shops, sold with a small fee and a short lesson in how to use them. Do not chase six-figure clients at the start. For research on a new venture, he again points to the interview, not desk research alone.

Worked example · from the session

His first app, a local poker-club back-office (seat booking, food orders, balance, loyalty points), was built for a friend with no fee beyond the course being paid for.

Why it matters

A repeatable answer to 'where do I get my first project'.

04

The journey: poker app, then a five-agent social-media team modelled on real agency roles

0:16:15

He didn't design the agent team from imagination - he interviewed the humans who worked in it.

Timeline as told: a 13-year career in another field ended; a free 2-day mastermind, a friend-gifted 14-day course and later Catalyst; a poker-club operations app first built on Replit with a browser agent helping him connect a database (a hit-and-miss first version that spent a friend's money); then a friend at a gaming company facing closure joked he had 'five agents', which led a marketing team to fund a 1-lakh rupee experiment. He interviewed five senior agency staff (creative director, designer, content writer, video director), put the recordings into a ChatGPT/Codex project, and worked out how to digitise each role's principles into many specialised versions. He used Catalyst office hours for RAG, vectorising and Supabase questions. He states the company was funded in January (about 3 crores rupees, roughly $300k as he estimates) and built its first version on Emergent for 4-5 months before abandoning it for an agentic approach.

Why it matters

A worked example of turning human role expertise into an agent system.

05

Working from Telegram: a custom Hermes agent, local models, and storyboard-first video

0:54:13

His team stopped using computers: they talk to an agent on their phones.

He shows his agent (a customised Hermes layer with a persona, engines, skills, memory and security set up behind it) taking a live request in Telegram: 'build a burger-place website' using sub-agents, deep research and Codex CLI for images, in an isolated new project folder, returning an HTML file. He stresses there is a large system behind the simple chat. He shows a game-trailer-style video made from storyboards, character sheets and iterations (failures included), uses Minimax and another video model, and a 10-minute local video he says cost $0 on a home GPU (a 24 GB used RTX 3090) with Minimax locally. He runs Ollama with GLM 5.3 Flash as his main model, says his total AI spend is around $120 a month, uses a free voice-dictation tool, and recommends a cheaper video vendor with a discount code he states he works with. He believes the future of apps is away from the computer.

Why it matters

A snapshot of one practitioner's stack and philosophy - a lead for the Hermes and local-model material elsewhere in the KB.

06

Habits: one tool, understand the structure, outside testers to beat 'brain rot'

1:12:00

Sticking with one tool and learning the structure behind each class beats chasing every new model.

Advice pulled together: stay on one tool long enough to learn its limits instead of moving each time a lab releases a model; take from every teacher the way they think - n8n taught him memory, agent and decision structure even though he never used it - and 'understand the why'; do not give up when apps break, persistence and rebuilding matter most; look at the model's thinking to learn how databases and front/back ends connect; a functional app takes at least three to four months and should not be built alone; with your own project you become blind to bugs ('brain rot'), so use 4-5 testers or early customers; ask the interview to decide which features to keep. He currently favours Codex on cost for beginners and says he has not tried Claude's cheaper option.

Why it matters

Turns a motivational talk into working rules.

People get this wrong

The newest, most intelligent model is what makes an app succeed.

Persistence, a good specification and outside testing matter more than the model alone (his claim).

Understand the why behind what is being done, and you will be ahead of most of the other people inside the class.1:18:00

Tools referenced

ToolCoverageMomentContext
Codex (OpenAI)explained0:36His recommended builder for cost; used in the prompt and by his agent
Claude Codementioned0:22One of the tools he uses

Session materials

Archived locally on V: — click to open. Companion pages link to the LMS.

Action items

Resources mentioned

Resources
  • docInterview-first prompt (shared in chat and as a .txt, about 2,000 characters) 0:39:14
  • docPlan-criticism prompt (shared in chat) 0:52:08
  • docSpeaker's LinkedIn 1:19:34
  • dockaruko.in (speaker's company site) and the 10-minute local video 0:54:13
  • docVideo vendor with a 25% discount code stated by the speaker 1:07:30

Extraction notes

This page was built from an auto-generated transcript, which garbles product and people's names. Those were corrected silently in everything above and logged here for transparency. The warnings flag claims that were true on the recording day but change fast.

Transcript corrections applied

The transcript saysThe trainer actually means
NATEN / NA10 / NATON / N10n8n
SuperbaseSupabase
Replit / Rplit / Ripley / rupaliadeReplit
EmergentEmergent (app-building tool) - as spoken
Cloud / Cloud CodeClaude / Claude Code
codecs / CodecsCodex
LoverbillLovable
Bokan / Spokane / Poked applicationpoker application
OLAMAOllama
Wixie.com / wixi.comvideo vendor - spelling unverified
Higsfield / HicksfieldHiggsfield
Ogili and MathersOgilvy (advertising agency)
HarchitHarshit Tyagi

True on recording day — verify before relying