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Kairos MBA Masterclass·06:24

Growth 101: Introduction and Course Roadmap

Chandrika Growth trainer - India Growth Lead at Canva, formerly growth and marketing at Flipkart; ISB MBA
▶LMS lesson
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Lesson 24 of 48 in Kairos MBA Masterclass
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The short version

  1. Chandrika (Canva India growth lead, ex Flipkart, ISB) opens a five-module growth course for founders and aspiring growth leads: what growth is, frameworks (pirate funnel, growth loops), a hands-on case study, defining success, and building growth teams. Warm-up: think of a product that became a daily habit (0:00-0:06).

At a glance, three clicks deep

Skim here first: the closed row is the glance, open is the study card with the key points and timestamps, and the ↓ link drops to that concept's full write-up below.

01Growth as the path to habit, and the five-module mapGrowth = habit formation;›

Growth = habit formation; five modules from frameworks to teams.

Roadmap (0:03-0:06)

↓ Full write-up of this concept

The concepts in full

01

Growth as the path to habit, and the five-module map

Growth is not a channel. It is how WhatsApp or Uber became something you open without thinking.

Module 1 defines growth and its fundamentals by company stage; module 2 covers strategy and execution via growth models (conversion across product and engagement funnels); then the growth function and cross-functional collaboration; then 'meaningful growth' as success metrics over short, medium and long term. Growth is framed as the process by which a product becomes integral to a user's life.

Why it matters

Sets the vocabulary for the nine lessons that follow.

Tools referenced

ToolCoverageMomentContext
Canvamentioned
WhatsAppmentioned
Ubermentioned

Action items

    Resources mentioned

    Resources
    • docLesson page on the platform

    Extraction notes

    This page was built from an auto-generated transcript, which garbles product and people's names. Those were corrected silently in everything above and logged here for transparency. The warnings flag claims that were true on the recording day but change fast.

    Transcript corrections applied

    The transcript saysThe trainer actually means
    pilot funnel / private funnel / a 3 r 3 funnelpirate funnel (AAARRR)
    group team(s) / growth 3 themesgrowth team(s)
    leap loop / growth groupgrowth loop
    MintraMyntra
    Forex / Nextbrand X (the case-study brand)

    True on recording day — verify before relying

    ← PreviousLogin, Sign-up and Reset Password Workflows, and the 404 Page (heavily garbled transcript)Next →Growth Funnel Case Study, Part 1: Netflix India and Spotify Through the Pirate Funnel