01
Actionability over complexity
He started as 'a marketing guy, not a data person' and built a strategy career on simple analysis that changed decisions.
You do not need statistics, coding or special tools to add value with data; you need to understand the objective, ask structured questions and drive an action. 'Data is the new oil' was the slogan a decade ago when data was scarce; the problem now is excess. The module is nine chapters with a fictional company and role-play cases.
Why it matters
Frames the whole analytics track as practical and myth-busting.