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Kairos MBA Masterclass·20:24

Startup Finance, Part 3: Instruments, Valuation, Pre- and Post-Money, the Term Sheet, and the Shareholders' Agreement

Paul Agarwal Finance trainer - founder of an early-stage fund (ASR "Exemius Ventures", Delhi and Bangalore, 21 portfolio companies); a decade investing in the US and UK; McCombs (UT Austin)

The short version

  1. Instruments: equity shares (founders, bottom of the rights pyramid), preference shares (VCs, with liquidation preference - paid first in an exit: USD 1 m in at 5 m, company sells for 2 m, VC takes 1 m then pro rata), CCDs and convertible notes to defer valuation (0:00-0:06).
  2. Valuation: DCF and comparables for mature companies; the dilution method early (what you need at 20-25% dilution, and can the next round be 2-3x); ARR, GMV or revenue multiples later. Pre-money + raise = post-money; stakes are on post-money; primary dilutes, secondary does not; ~20% keeps founders' skin in the game by Series C (0:03-0:11).
  3. Term sheet: formal but non-binding - instrument, amount, valuation, ownership, broad-based anti-dilution, 1x (or 1.5-2x) liquidation preference, board seat, protective provisions, information rights, pre-emptive rights (the power law: 1-2 deals return the fund), founder vesting with clawback to ESOP, exit in 5-6 years. Then 2-3 months of diligence, the SHA, and articles filed with the ROC: tag-along, ROFR, ROFO, 4-year vesting with 1-year cliff, exit order IPO -> buyback -> forced sale (0:11-0:23).

At a glance, three clicks deep

Skim here first: the closed row is the glance, open is the study card with the key points and timestamps, and the ↓ link drops to that concept's full write-up below.

01Equity instruments and liquidation preferencePreference shares are paid first.›

Preference shares are paid first.

Instruments (0:00-0:06)

↓ Full write-up of this concept

02Valuation methods, pre- vs post-money, primary vs secondaryDilution method early;›

Dilution method early; multiples later; post = pre + raise.

Methods (0:03-0:08)

Pre/post, primary/secondary (0:08-0:11)

↓ Full write-up of this concept

03The term sheet, the shareholders' agreement, and the articlesTerm sheet (non-binding) -> diligence -> SHA -> articles at ROC.›

Term sheet (non-binding) -> diligence -> SHA -> articles at ROC.

Term sheet (0:11-0:16)

SHA and articles (0:16-0:23)

↓ Full write-up of this concept

The concepts in full

01

Equity instruments and liquidation preference

Sell the company for two million after taking one at a five-million valuation, and the VC takes the first million back before anyone splits anything.

Equity shares go to founders and sit at the bottom of the rights pyramid. Preference shares are the VC class and carry liquidation preference: in an exit the investor is repaid first (USD 1 m in at a USD 5 m valuation, sale at 2 m: VC takes 1 m, the remaining 1 m splits pro rata). No preference matters if the company shuts with nothing; it matters little in a huge outcome. CCDs (compulsorily convertible debentures) and convertible notes (debt) defer the valuation conversation.

Why it matters

The clause that makes two 'equal' offers unequal.

This idea elsewherecontinuesWorked in Part 4
02

Valuation methods, pre- vs post-money, primary vs secondary

Early-stage valuation is arithmetic, not art: what you need, divided by the twenty percent you will give up.

Mature companies: discounted cash flow with a risk premium; comparables and precedent transactions at multiples. Early stage: the dilution method - the amount needed at a standard 20-25% dilution implies the valuation; check that the next round can be 2-3x higher. Later: multiples of ARR or run-rate revenue, GMV (marketplaces), contracted revenue (SaaS), trailing or forward revenue (B2C); varies by stage and geography. Pre-money is the value before the round; post-money = pre-money + raise; stakes are computed on post-money. Primary issuance dilutes everyone; secondary sales move existing shares and dilute nobody. Why ~20%: founders still own enough to care by Series C or D.

Why it matters

The numbers behind every headline valuation.

03

The term sheet, the shareholders' agreement, and the articles

A term sheet is a formal commitment, not a definitive one. Deals die after signing. The SHA is where it becomes real.

Term sheet items: transaction overview (instrument, amount, valuation, use of funds), ownership, broad-based anti-dilution (protects investors if a later round prices lower), liquidation preference (1x typical, 1.5-2x for risky deals), board representation, affirmative/protective provisions, information rights, pre-emptive rights (because of the power law - 1-2 deals return 80%+ of a fund), founder vesting with clawback to the ESOP pool, exit rights (5-6 years, since VCs must return capital to LPs). Then 2-3 months of diligence; findings feed the SHA, which is reflected in the articles of association filed with the ROC. The SHA also governs co-founders (non-compete, vesting). Clauses: board seat, information and affirmative rights (mergers, share sales, new issuance), tag-along, anti-dilution, liquidation preference, ROFR (lead investor may buy shares smaller holders sell), ROFO (vested founders must offer to the investor first), 4-year vesting with a 1-year cliff then quarterly, exit order: IPO, strategic buyback, company buyback, else forced sale.

Why it matters

The documents, in order, with the clauses that bite.

Tools referenced

ToolCoverageMomentContext
Microsoft ExcelexplainedSubject of the lesson; nothing else demonstrated

Action items

    Resources mentioned

    Resources
    • docLesson page on the platform

    Extraction notes

    This page was built from an auto-generated transcript, which garbles product and people's names. Those were corrected silently in everything above and logged here for transparency. The warnings flag claims that were true on the recording day but change fast.

    Transcript corrections applied

    The transcript saysThe trainer actually means
    BCFDCF
    right of forced refusalright of first refusal (ROFR)
    RofuROFO (right of first offer)
    ease of poolESOP pool
    test case / SQ / SQLSKU
    GMBGMV
    average selling pointaverage selling price (ASP)
    1 0 1 / 2 0 1101 / 201

    True on recording day — verify before relying