Vibe marketing: emotion, automation, virality
"Clients don't care if it's AI-powered. They care if it performs."
Emotion means resonance-led rather than CTA-led creative (Amul topicals, Fevicol memes, Dream11's Rohit Sharma ad). Automation takes one person "from one post a week to 10 posts a day" without interns or burnout. Virality is the hack to grow without ad spend (Cred and Shark Tank memes). The overlap is "pulling attention with energy", not pushing leads.
The framing the rest of the course hangs on.


