Meta Ad Budgets and Bidding: Daily versus Lifetime, Advantage+ Campaign Budget, Bid Strategies and a First-Campaign Recipe

Type a daily figure and Meta averages it: the demo shows 350 rupees average, up to 600 on a good day, and never more than seven times the daily budget in a week. Lifetime lets Meta pace spend toward high-opportunity days but needs an end date - suited to a fixed promotion or event. Advantage+ campaign budget (CBO) instead sets one campaign budget that Meta moves between ad sets in real time; the trainer's advice is individual ad-set budgets first so you see where money goes, then graduate to CBO with several ad sets.

Highest volume (default) gets as many results as the budget allows. Cost per result goal targets an average cost - too low and Meta may not spend, too high and you overpay - and only makes sense when experience tells you what a good cost is. Bid cap is an advanced hard ceiling per auction.

Mistakes: a budget too small to exit the learning phase, changing the budget so often it resets learning, and panicking on day one or two.