Skim here first: the closed row is the glance, open is the study card with the key points and timestamps, and the ↓ link drops to that concept's full write-up below.
Prohibited categories are banned outright; restricted ones need specific rules, limits or approvals that vary by place.
Review scope (0:00)
Prohibited vs restricted (0:01-0:02)
Never state or imply the viewer has a sensitive trait; avoid guaranteed or exaggerated outcomes.
Personal attributes (0:02-0:03)
Claims (0:03-0:04)
Landing page (0:04)
Rules "vary a lot by category and by location, which is precisely why you check rather than assume."
Review covers creative, copy, offer, landing page, targeting and the business category. Treat it as part of the system - a healthy account is what makes scaling possible. Habit: keep a simple industry-specific regulation checklist and verify the rules before building creative.
Avoids rejections and account restrictions before money is spent.
"Confidence and honesty are not opposites."
Copy that implies the reader has a medical condition, identity, financial problem or other sensitive attribute "can get you in real trouble" - talk about the offer, not the viewer, and stay empathetic. Be careful with before-and-after, income, health and financial claims where results vary. The landing page is reviewed too: the trainer removes a dead link from the website field, because a broken, misleading or risky page fails even when the ad is clean.
The two most common copy-level rejection causes.
| Tool | Coverage | Moment | Context |
|---|---|---|---|
| Meta Ads Manager | demonstrated |
This page was built from an auto-generated transcript, which garbles product and people's names. Those were corrected silently in everything above and logged here for transparency. The warnings flag claims that were true on the recording day but change fast.
| The transcript says | The trainer actually means |
|---|---|
| personal attributions | Personal Attributes policy |
| individual views | individual viewers |